Brand · Investor
Valisa Capital Markets
Valisa Capital Markets is a Cayman Islands segregated portfolio company, running funds such as Valisa Capital FX Fund SP. It came to me with no identity at all, and I built the brand and the materials it uses to approach investors.
The brief
Valisa needed a marketing document to take to private equity funds and other investors, but it had no identity to build it on. The fund was new, though its trading strategies date back to 2014, so the brand had to feel established and credible from the first page. Once the identity was in place, it had to carry through to the brochure and the documents the fund issues every month.
The work
I built the identity around the candlestick: nine candles that rise, dip and recover into a V, for Valisa. The same candle shapes carry through the materials as a supporting graphic. With the brand in place, I designed the marketing document and a monthly term sheet template, with a chart of monthly performance. A short brand guide covers the logo, colour, typography and the candle graphic, in a deliberately restrained palette of deep grey, orange and light grey.
The result
Valisa went from no visual identity to a complete set of materials to take to investors: a brand, a marketing document, and a term sheet built to be issued month after month.
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