Brand
Partnership
Charles Russell Speechlys is a London law firm with a partnership with Somerset House. I designed a book to celebrate it, and the printed and digital pieces that put it in people’s hands.
The brief
I’d worked with Charles Russell Speechlys on several projects when it came to me directly for something special. Its partnership with Somerset House gives staff and clients access to exhibitions and events, and the firm sponsors the Terrace Rooms Series, a run of free exhibitions by living artists. It wanted a book to celebrate the partnership, something to show clients and leave on display in its offices, along with pieces that made sure its own people knew what the partnership offered them.
The work
The idea is in the word. ART sits inside PARTNERSHIP, so I set the title in a light weight with ART picked out in bold, and used it on everything, from the book covers to the side of a tote bag. The book itself is square and quiet, with a purple that lets the art do the talking. Each exhibition gets room to breathe, with a full-bleed photograph, a short text and a caption set sideways in the margin. Around the book sit a poster, a staff membership card that doubles as a way into Somerset House, and an event guide that turns the partnership into something people can use: which rooms are available, what they hold, and what’s coming up.
The result
The book gave the partnership a centrepiece for clients and the offices, and the cards, poster and event guide turned it into something staff could actually use.
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