Brand
Kensington House
Kensington House designs and builds homes in prime London. I created its identity, inspired by the stucco-fronted townhouses on the streets where it builds, and carried it from business cards to the website and newsletter.
The brief
Kensington House had chosen its name and wanted a mark built around a building: the stucco-fronted townhouse, the kind of facade that shapes London’s finest streets. It needed a fresh palette and a look that felt established in prime London. Above all, the design had to step back and let the homes themselves, and the photographs of them, shine.
The work
I started from the house itself. The mark is a stucco-fronted townhouse drawn in fine line, set above the name in spaced capitals, with a KH monogram for small spaces. A restrained palette of navy, pale blue and one clear mid blue keeps the focus on the photography, with a high-contrast serif for headlines and a light sans for text, all set out in a short brand guide. The identity then went to work: business cards, a brochure, the website, Instagram, workwear and a digital newsletter. I also organised and booked the video tours of the homes, and edited some of the footage.
The result
The brand launched across the website, Instagram and the newsletter, giving Kensington House one established look wherever buyers came across it.
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