Brand
Ella Tarn
Ella Tarn trained at Le Cordon Bleu and now styles food and writes recipes for brands, magazines and video. Her work is about making food look as good as it tastes, so her identity needed to be simple enough to let the food lead.
The brief
Ella had built her career on her own skill and name, but she had no brand at all. She wanted something simple that captured who she is and what she does, and that made her look as professional as her work, without getting in the way of the food.
The work
I drew a mark that brings together a fork, a pen nib and a plate inside a camera-style frame: cooking, writing and photography in one. It sits in a palette of deep teal, mist teal and blush, set in Oceanwide and Open Sauce One. I then built it out across a brand guide, stationery, business cards, a Squarespace website she can update herself, an Instagram profile, an embroidered apron and a short brand film.
The result
Ella went from no brand at all to an identity she can put in front of clients and potential clients, one that looks as professional as her work.
Work with me
Let’s talk about yours
Every project starts with a short conversation. I’ll come back with a scope, a fixed price and a timeline.
