Investor
RER Commodities
RER Commodities turns end-of-life tyres into recovered carbon black, oils and steel, using its own microwave technology. I built its brand and the materials it used to raise investment for its first commercial plant.
The brief
RER was a new company with a tested technology and a plan: to raise investment for a first plant processing 25,000 tonnes of tyres a year. It needed a brand that matched the technology and made it credible to investors, and a set of materials that put the opportunity in front of them: the numbers, the process and the environmental case.
The work
I built the brand around one idea: the wave is the microwave, the technology at the heart of the business. It runs through the logo, the page edges and the imagery, all set out in a full brand guide. The investment deck walks through the opportunity, the process and the projected returns, with a brochure and term sheets alongside it. I made two kinds of imagery: real material, such as tyres, char and oil, and AI-generated scenes of what a camera can’t capture, such as the burning ring, the breakdown and the energy in motion. I also designed a lighter, more technical homepage concept, and showed how the brand rolls out across social media.
The result
The brand and deck went out with RER as it raised investment for its first commercial site, and the identity has grown with the company as it moves from tyres into a wider range of commodities.
Work with me
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