Brand · Investor
Northern Lights Climate Solutions
Northern Lights Climate Solutions is a Swedish electricity company with one of the country’s largest solar parks. I built its brand and the material it used to raise money and launch: an investor deck, a website, a token white paper and an animated explainer.
The brief
Northern Lights set out to become an independent power producer, with the whole value chain in-house, from solar production to retail, trading and billing. It needed one identity that could carry everything it was about to roll out. The look had to capture the northern lights and clean energy, and speak to the blockchain world and a younger audience at the same time.
The work
It started with the brand and the corporate presentation used to raise investment. The identity takes the aurora as its cue: deep midnight navy lit by ocean and electric greens, with a cube pattern built from the logo that echoes the blocks of a blockchain. As the funding came in, the work grew with the company: the website, the Northern Lights Token white paper, event leave-behinds and staff passes, and a two-minute animation that explains why Sweden’s electricity needs to change, how solar can close the gap and where Northern Lights fits in, told through maps, data and infographics. A brand guide keeps it all consistent.
The result
The deck helped Northern Lights raise investment, and the identity grew with the company, from a single presentation to a full launch across web, print, events and film, and on into the app it went on to develop.
Work with me
Let’s talk about yours
Every project starts with a short conversation. I’ll come back with a scope, a fixed price and a timeline.
